PUMA Play Loud Campaign
Having initially launched in April 2016, PUMA’s PLAY LOUD campaign, is bold and refuses to be ignored. For the players who make magic. For the players who make noise. Lots of noise. Two-colored. Doubly unstoppable. PUMA Tricks make you ready to play loud.
I led the PLAY LOUD campaign creative as well as directed the campaign photoshoots, photographing premier international athletes across 6 countries, to create the global Retail, Print, Out of Home and Digital assets. In addition, I oversaw the creation of campaign guidelines and toolkit for global markets to implement, while providing creative support to markets around the world.
Having initially launched in April 2016, PUMA’s PLAY LOUD campaign, is bold and refuses to be ignored. For the players who make magic. For the players who make noise. Lots of noise. Two-colored. Doubly unstoppable. PUMA Tricks make you ready to play loud.
I led the PLAY LOUD campaign creative as well as directed the campaign photoshoots, photographing premier international athletes across 6 countries, to create the global Retail, Print, Out of Home and Digital assets. In addition, I oversaw the creation of campaign guidelines and toolkit for global markets to implement, while providing creative support to markets around the world.
Photographer ·································· Jon W Johnson
Play Loud Concept and Campaign Video Assets ··· Juliet Zulu
Shoebox Collaboration ························· 8x8 Magazine
Published ····································· April 2016
Play Loud Concept and Campaign Video Assets ··· Juliet Zulu
Shoebox Collaboration ························· 8x8 Magazine
Published ····································· April 2016