PUMA Head-to-Head Campaign
Launching in August 2015, PUMA’s Head to Head campaign created fierce competition as two elite players faced off on PUMA’s custom pop-up pitch. Athletes made use of all the skill in their armory as they battled to see who truly was the best. Hundred of lucky fans were dazzled by the tricks on display when the pitch appeared in surprise locations around the world.
I led the Head to Head campaign creative as well as directed the campaign photoshoots, photographing premier international athletes across 6 countries, to create the global Retail, Print, Out of Home and Digital assets. In addition, I oversaw the creation of campaign guidelines and toolkit for global markets to implement, while providing creative support to markets around the world.
Launching in August 2015, PUMA’s Head to Head campaign created fierce competition as two elite players faced off on PUMA’s custom pop-up pitch. Athletes made use of all the skill in their armory as they battled to see who truly was the best. Hundred of lucky fans were dazzled by the tricks on display when the pitch appeared in surprise locations around the world.
I led the Head to Head campaign creative as well as directed the campaign photoshoots, photographing premier international athletes across 6 countries, to create the global Retail, Print, Out of Home and Digital assets. In addition, I oversaw the creation of campaign guidelines and toolkit for global markets to implement, while providing creative support to markets around the world.
Photographer ·································· Jon W Johnson
Head to Head Concept & Campaign Video Assets ·· Juliet Zulu
Published ····································· August 2015
Head to Head Concept & Campaign Video Assets ·· Juliet Zulu
Published ····································· August 2015