PUMA Forever Faster Campaign
Forever Faster, the first new brand campaign for PUMA in years, launched in August 2014. PUMA and its athletes embody the spirit of Forever Faster through their dynamic athleticism, unapologetic attitude and a relentless hunger to be the best.
I worked closely with the J. Walter Thompson team as the PUMA representitive on the campaign photoshoots; traveling to multiple countries to photograph the world’s elite runners, footballers and golfers. I collaborated with JWT to create the visual system for the Retail, Print, Out of Home and Digital assets, as well as oversaw and finalized the campaign guidelines and toolkit for the global markets to implement.
Forever Faster, the first new brand campaign for PUMA in years, launched in August 2014. PUMA and its athletes embody the spirit of Forever Faster through their dynamic athleticism, unapologetic attitude and a relentless hunger to be the best.
I worked closely with the J. Walter Thompson team as the PUMA representitive on the campaign photoshoots; traveling to multiple countries to photograph the world’s elite runners, footballers and golfers. I collaborated with JWT to create the visual system for the Retail, Print, Out of Home and Digital assets, as well as oversaw and finalized the campaign guidelines and toolkit for the global markets to implement.
PUMA Creative Director/CMO ······ Adam Petrick
Agency ·························· J. Walter Thompson
Photographer ···················· Boogie
Published ······················· August 2014
Agency ·························· J. Walter Thompson
Photographer ···················· Boogie
Published ······················· August 2014