'47 Brand National Football League Catalog
‘47 Brand won the National Football League license in 2012. For the first NFL product launch the company was looking for an interesting visual approach. I envisioned a solution to keep the catalog in line with ‘47 Brand’s vintage aesthetic while playing up the new NFL connection. I executed digital illustrations integrating text with classic football imagery. I headed this project from start to finish; designing, art directing, retouching and managing a team during the process.
‘47 Brand won the National Football League license in 2012. For the first NFL product launch the company was looking for an interesting visual approach. I envisioned a solution to keep the catalog in line with ‘47 Brand’s vintage aesthetic while playing up the new NFL connection. I executed digital illustrations integrating text with classic football imagery. I headed this project from start to finish; designing, art directing, retouching and managing a team during the process.
